We live in a complex society with many subcultures, niches and sectors. No single group engaged in campaign finance reform reaches everyone or has the resources to do so. This is a big job and it takes a big cooperation and lots of players to get it done. It is simply not the case that any one group has it all together and every other organization becomes a “But.” Use the word “And” instead. United Republic is doing its piece, and so are Move to Amend, Common Cause, Public Citizen, People For the American Way, Free Speech and others. And Fix Our America is doing its piece. We each bring different strategies, tactics, talents and resources to the table.

Our specific agenda is targeting Americans who are not normally politically active, and we focus solely on a mass advertising and social media campaign to brand the campaign finance issue on behalf of all the reform organizations. Our intent is to use these ads and social media to mobilize average people to let their lawmakers know how crucial this issue is to the public and to the fate of America and its politics.