Step up to Step One to make a dramatic difference for our country
Allow a $2 to $4 automatic deduction from your credit card per month to pay for our saturation TV, radio, Internet, print and social media advertising campaign intended to educate Americans and motivate them to insist on an end to money-bought politics via a Constitutional Amendment – the only sure way the problem can truly be fixed.
WHAT YOUR DONATION BUYS
Working with our advertising agency, Snowball Media, which is donating creative services, we will initially “brand” the Constitutional issue with a series of commercials intended to educate Americans about how much time their lawmakers spend raising money and what they do for it. Specifically on display will be the many core American policies that have been solely determined by those who donate the most money to campaigns, depriving Americans of policies based on public good. In a second phase, we will target specific election districts with advertising demonstrating how money has influenced a particular lawmaker who refuses to support the essential money-out-of-politics amendments. Viewers will be asked to notify these specific lawmakers that they want Constitutional change. These ads will be targeted at all lawmakers regardless of political party. Elements of the ad campaign will be targeted to specific demographic niches and backed by massive social-media outreach. Snowball Media, which specializes in niche market advertising supported by social media, will focus on adult Americans of all political orientation, voting ages, economic status and life styles, showing how the issue is relevant to each group. Among the major companies for which Snowball Media has created campaigns are Warner Brothers, Qualcom, Toyota and Bose.
How your money is being spent:
$9,500 – Web and technical services
$16,000 – Six months operational officer /fundraising events coordinator
$3,500 – Fundraising events production
$1,500 – Hard costs (images, etc.) of TV spots
$1,000 – Legal
$1,000 – Miscellaneous
NOTE: Fix Our America is now devoting all online contributions solely to buying airtime and media space for its advertising and media campaign and for its automated outreach to the public with our message. Our sole operational expense at this point is a web consultant funded by board members.